WWW Timber Products is committed to the practice of sustainable forestry and environmental stewardship. Sustainable forestry is best described as 'meeting the needs of the present without compromising the ability of future generations to meet their own needs.' This is accomplished by practicing a land stewardship ethic that integrates reforestation and the managing, growing, nurturing and harvesting of trees for useful products and ecosystem services such as the conservation of soil, air and water quality, carbon, biological diversity, wildlife and aquatic habitat, recreation and aesthetics.

Forest Productivity and Health

To provide for regeneration after harvest and maintain the productive capacity of the forest land base, and to protect and maintain long-term forest and soil productivity. In addition, to protect forests from economically or environmentally undesirable levels of wildfire, pests, diseases, invasive exotic plants and animals, and other damaging agents and thus maintain and improve long-term forest health and productivity.

Protection of Water Resources

To protect water bodies and riparian areas, and to conform with forestry best management practices to protect water quality.

Protection of Biological Diversity

To manage forests in ways that protect and promote biological diversity, including animal and plant species, wildlife habitats, and ecological or natural community types.

Aesthetics and Recreation

To manage the visual impacts of forest operations, and to provide recreational opportunities for the public.

Protection of Special Sites

To manage lands that are ecologically, geologically or culturally important in a manner that takes into account their unique qualities.

Responsible Fiber Sourcing Practices in North America

To use and promote among other forest landowners sustainable forestry practices that are both scientifically credible and economically, environmentally and socially responsible.

Legal Compliance

To comply with applicable federal, provincial, state and local forestry and related environmental laws, statues, and regulations.


To support advances in sustainable forest management through forestry research, science and technology.

Training & Education

To improve the practice of sustainable forestry through training and education programs.

Community Involvement & Social Responsibility

To broaden the practice of sustainable forestry on all lands through community involvement, socially responsible practices, and through recognition and respect of Indigenous Peoples’ rights and traditional forest –related knowledge.


To broaden the understanding of forest certification to the SFI Standards by documenting certification audits and making the findings publicly available.

Continual Improvement

To continually improve the practice of forest management, and to monitor, measure and report performance in achieving the commitment to sustainable forestry